The Done by Di Blog

Notes from the growth lab.

Marketing strategy, systems, and VA training, written from actual client work, not theory. No fluff, just what's working right now.

By Deanne Monderin August 27, 2026
Getting Cited by ChatGPT and Perplexity: A Practical Starting Point
By Deanne Monderin August 27, 2026
5 Signs Your Arizona Business Is Invisible to AI Search Tools
By Deanne Monderin August 27, 2026
How AI Overviews Are Changing Local Search for Phoenix Businesses
By Deanne Monderin August 19, 2026
Learn what GEO-AI optimization is and why Phoenix businesses need it to get found by Google and cited by AI tools like ChatGPT. Done by Di engineers both.
By Deanne Monderin August 19, 2026
Worried about hiring the wrong VA? Here's how Phoenix business owners hire virtual assistants without the risk, guesswork, or wasted budget. Done by Di explains.
By Deanne Monderin August 19, 2026
Confused between a digital marketing agency and an OBM? Here's the real difference, and how Phoenix business owners choose the right fit. Done by Di explains.
By Deanne Monderin August 19, 2026
Learn the practical steps to get your business cited by ChatGPT and Perplexity, not just ranked on Google. Done by Di, Phoenix AZ, breaks down what actually works.
By Deanne Monderin August 19, 2026
Not sure if you need an OBM? Here are the clearest signs your business is outgrowing you as the only one holding it together. Done by Di, Phoenix AZ.
Photohoot for a diamond brand
By Sha Reyes August 19, 2026
See how a Phoenix, AZ business grew from local clients to an international client base with the right systems, strategy, and support. Done by Di breaks it down.
By Deanne Monderin August 19, 2026
Search is shifting from links to AI-generated answers. Here is what it actually takes to get your business cited by ChatGPT, Perplexity, and Google AI Overviews.
By Deanne Monderin August 19, 2026
A digital marketing engineer builds the systems behind your growth instead of running one-off campaigns. Here is what that actually means and why it matters.
By Deanne Monderin August 19, 2026
Most VA hires fail because they were never trained or supervised properly. Here is how a structured placement model changes that outcome.
By Deanne Monderin August 19, 2026
Every VA placed through Done by Di comes from a structured training pipeline. Here is what that training actually covers.
Deanne of Done by Di digital marketing agency standing outside a Phoenix Arizona small business venu
By Di Tabios April 21, 2026
Most small businesses in Phoenix aren't showing up on Google — or AI tools like ChatGPT. Here's exactly why, and what you can do about it today.